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Jessica Petersen Sorella Swim Designer, Entrepreneur, Mom, Susan G. Komen for the Cure Ambassador

Posted: May 30 2014

Fashion designer Jessica Petersen, a graduate of the Fashion Institute of Technology in New York
City who also designed for Disney, Torrid and the Federated Merchandising Group, launched Sorella
Swim with a simple goal not yet achieved by any other brand: provide women with curves a luxe,
timelessly fashionable swimwear brand that camouflages certain areas, accentuates others and is
comfortable enough to leave on all day. A portion of proceeds of the sale of Sorella Swim’s rosecolored
swimwear on www.shop.sorellaswim.com benefits Komen LA. Join Jessica and Team Sorella
Swim at the 2014 Komen Los Angeles Race for the Cure: http://bit.ly/1fFGQYf. Follow Sorella Swim
on Facebook at www.facebook.com/sorellaswim and on Twitter www.twitter.com/sorellaswim.
Jessica Petersen statement:
The research and work that the Susan G. Komen Organization has done for Women affected by
Breast Cancer is incredibly inspiring. Research towards a cure as well as resources for the
women and families affected by Breast Cancer is imperative. It is an honor to be partnered with
the Los Angeles Susan G. Komen Foundation in the fight against this disease.
Sorella Swim is a brand that recognizes and celebrates the camaraderie of women. As women,
at some point in our lives, we all are faced with body struggles and with that we find a
commonality amongst us and a closeness. That closeness inspires and empowers. Sorella Swim,
Sisters of All Sizes and now sisters in the fight against breast cancer too! When united, we
women are even more powerful.
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