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Sorella Swim, luxury swimwear designed with curves in mind, launches new size range Sorella Swim Spring/Summer 2014 collection to serve size 6 and up

Jessica Petersen

Posted on May 30 2014

Los Angeles, CA (January 27, 2014)- Sorella Swim, luxury swimwear for curvy women, designed by Jessica Petersen is now available in sizes 6 and up. The color palette for the Spring / Summer 2014 collection features vibrant patterns and bold hues spun in luxurious fabrics. 

Designed with curves in mind and staying true to the brand philosophy- each piece is fashionable, of superb quality, and is undeniably flattering. The entire collection is proudly produced in Los Angeles, California, and solely Made-in-the-USA. 

Sorella Swim Designer, Jessica Petersen, commented that:  “When creating a collection like Sorella Swim, much of my time is invested on look, feel, fit, and market trends.  I also communicate with our customers to ensure that their fashion needs are met. Many shoppers request that we accommodate the natural ebb and flow of the everyday woman – to the Sorella brand this means curves, but most of us carry our curves differently”. 

Jessica Petersen continues, “We are pleased to announce for the Spring Summer 2014 collection we will be offering size 6! Sorella Swim continues to grow as the swimwear destination for women with curves.”

 The Sorella Swim Spring / Summer 2014 Sisters in All Sizes campaign imagery was lensed by Los Angeles based photographer Michael Anthony Hermogeno of 8 x 10 Proofs. The over-all “look” of the models was created and maintained by Rich Magana and Cao Cosmetics. Fashion accessories and styling provided by Melinda Alexander and NYLA shoes. Artistry direction of the ad campaign was executed by DDHPR. Models featured in the Sorella Swim Spring / Summer 2014 Sisters in All Sizes campaign imagery includes: Lornalitz Baez, Pia Schiavo-Campo, Melinda Alexander, Neidy O’Connor, and Krista Hart. 

Sorella Swim has garnered quite a bit of buzz in the fashion community since being featured on CBS’ The Insider, Rachel Ray, and Curvy Girls Reality Show, Sorella has also graced the fashion pages of Cosmopolitan Latinas, Marie Claire, InStyle, Latina, People Style Watch, More, Oprah, and Essence Magazines. Sorella Swim can be purchased at select boutiques across the US and UK or globally at Sorella Swim.com 

PR & Media Contact Marketing Contact Sales Contact
Delia Douglas Rosemary A. Preta Jessica Petersen
DDHPR Marketing Manager Sorella Swim Owner/Designer Sorella Swim
delia@DDHPR.com rosemary@sorellaswim.com jessica@sorellaswim.com
     
ABOUT – SORELLA SWIM (R):   Sorella Swim is a luxury swimwear line for curvy women, proudly produced in Los Angeles, CA and Made-in-the-USA. Created and designed by owner, Jessica Petersen; Sorella Swim provides luxe, fashionable, figure-flattering swimwear for women sizes 6 and up. For more information visit our website at www.SorellaSwim.com  About DDHPR: Founded in October 2010, DDHPR is a boutique public relations firm catering to an eclectic roster of fashion, beauty, non-profit and artist clients. For more information, please visit www.DDHPR.com.Delia Douglas HaightDDH PR 4712 Admiralty Way #307Marina Del Rey, CA 90292 424-272-0442  delia@DDHPR.com

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